Privacy Policy
Effective Date: January 2026
Overview
At First Waves Swim, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your information when you visit our website, book swim lessons, or engage with our content.
By using this website, you agree to the terms outlined in this policy. If you do not agree, please discontinue use.
1. Who We Are
First Waves Swim ("Company," "we," "us," or "our") provides private toddler swim instruction services in New York City. This Privacy Policy applies to all data collected through our website and related services.
2. Children's Privacy
First Waves Swim provides swim instruction to toddlers and young children. We collect information only from parents or legal guardians on behalf of their children. We do not knowingly collect personal information directly from children. Any information provided about a child — such as name, age, or health considerations relevant to swim instruction — is collected solely for the purpose of delivering safe and appropriate lessons. If you believe we have received data from a child without parental consent, please contact us and we will promptly delete it.
3. Information We Collect
We collect information in two main ways:
Information You Provide:
- When you submit a lesson inquiry or booking request
- When you purchase a lesson package
- When you fill out contact forms or communicate with us directly
- When you sign a liability waiver or media release form
This may include your name, email address, phone number, your child's name and age, any relevant health or safety information, and billing details.
Information Collected Automatically: We use tools such as cookies and analytics to understand visitor behavior and improve our website experience.
4. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Analyze website traffic and performance
- Customize your experience and remember preferences
You can disable cookies in your browser settings, though some website features may not function as intended.
5. How We Use Your Information
Your information helps us to:
- Schedule and deliver swim lessons
- Communicate with you about bookings, availability, and lesson updates
- Send relevant updates or offers you have requested
- Improve our services and website experience
- Respond to your inquiries
- Comply with legal or regulatory obligations
We do not sell or rent your personal data. Your information is never shared without your consent.
6. Health and Safety Information
In some cases, we may ask for relevant health or safety information about your child to ensure lessons are appropriate and safe. This information is kept strictly confidential and used solely for instructional and safety purposes.
7. Email Communication
If you contact us or sign up for updates, we may send lesson confirmations, scheduling information, or relevant updates about First Waves Swim.
You can unsubscribe at any time by contacting [email protected].
We do not spam, sell, or share your email address.
8. Payments and Data Storage
All purchases are processed securely through third-party payment processors. We do not store or have access to your full credit card details.
Our website is hosted on a secure platform. Please review your payment processor's privacy policy for details on their security practices.
9. Data Retention and Deletion
We retain your personal data only as long as necessary to fulfill the purposes described here, or as required by law. Health and safety information related to swim instruction will be retained for the duration of the client relationship and deleted upon request thereafter.
You may request deletion of your personal data at any time by contacting [email protected].
10. International Users
If you are visiting from outside the United States, please be aware that your data may be processed and stored in the U.S. By using this website, you consent to this transfer.
11. Data Sharing and Disclosure
We may share your data only in limited cases:
- With trusted service providers who assist with website operations or payment processing
- To comply with legal obligations or protect our rights
- In the event of a business transfer or restructuring
All such third parties are bound to use your information only as necessary to perform their functions.
12. Security
We use commercially reasonable measures to protect your information, including SSL encryption and secure platforms. However, no method of transmission over the Internet is completely secure. Please avoid sending sensitive information via email.
13. Your Rights (GDPR and Other Regions)
If you reside in the European Union or other regions with data protection laws, you may have the right to:
- Access, correct, or delete your personal data
- Restrict or object to processing
- Request a copy of your data
- Withdraw consent at any time
To exercise these rights, please contact [email protected].
14. Updates to This Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date. You are encouraged to review this page from time to time to stay informed.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact: [email protected].
